L'oreal LOreal Hair Expertise LOreal Everstrong Hydrate Hair Shampoo Rosemary

I have keratin-treated hair, and I purchased this shampoo because it is sulfate-free. The trouble with other sulfate-free shampoos is that there's hardly any lather (if at all), but this one produces a fine, luxurious lather that is very satisfying. However, I noticed right away that it was breaking down the keratin faster than my regular no-lather sulfate-free shampoo. After a few washes, the difference was very noticeable. It doesn't make any sense, because there's nothing in it that would degrade the keratin, but that's what happened... So anyone out there with keratin-treated hair should think twice. Otherwise, I'd highly recommend this as a sulfate-free shampoo.

My hair has been damaged from highlighting and I was growing tired of the time it took to comb out the tangled mess it became after shampooing and conditioning. It was stressful. I was seriously thinking of cutting my hair short to get rid of all the damage. Then I saw this in the drug store and bought the shampoo and conditioner. The shampoo left my hair in such great condition that I ran out and bought the overnight and weekly treatment. Last night I used the overnight treatment for the first time and just after shampooing it out, the comb ran right through the damaged strands. Plus, it smells great. I can not believe how much of an improvement I have seen already and I have not even had these products for a whole week.

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I'm an early 30s something natural redhead who occasionally gets a color glaze (non permanent) or two a year to boost the color. I switched to this shampoo after a friend recommended it (I'm FAR too cheap for salon brands of gentle shampoo, so I was using Organix Hydrating Teatree Mint Shampoo 13 fl oz (384.5 ml)). I was shocked at how great it has been. First, I didn't want to spend the few dollars more on this shampoo, so I got the Rite Aid brand knockoff of this product, right next to it on the shelf. It smelled great and was nice, and I used the entire bottle happily. However, I've been wedded to the same silicone-filled conditioner for my naturally curly hair, which I blow out straight every day (Herbal Essesnces None of Your Frizzness Smoothing Conditioner By Clairol, 10.17 Ounce), pretty much since the moment it came out on the market. I go through a bottle of it every three weeks, because I coat my hair with it.

Last month, decided to take the plunge and get both the non-knock-off shampoo AND the moisturizing conditioner. Holy bejesus is it making an amazing difference. My hair is soft, smells awesome, and shows almost no frizzies. I do notice that I occasionally have to put on a silicone product to smooth it after a blowout, but that's to be expected with hair as long as mine and in an area of the country with seriously fluctuating weather. However, most of the time I can do a blowout and just use a dot of PureOlogy Shine Max 2.5 Oz and I'm good to go. One of the best things I've noticed is how great my scalp feels no itchiness, no tightness, and less breakouts on my forehead under my bangs. Even though this shampoo and conditioner combo are on the pricier side for me (given the product size, especially), I'm hooked. It's really extending the length of my salon glazes, which are not cheap. And I go through less of it than the relatively thinner, cheaper conditioners like Herbal Essences. I also work out almost every night of the week, so this combo is gentle enough to let me wash my hair every night, but also gives me no product build up or greasiness for the times on the weekend when I skip shampooing. Lastly, if you've been to a smoky bar or generally around cigarettes, this is the only shampoo I've ever used that can get that cigarette smoke smell out.

The reason I am switching from the generic brand of this shampoo to the branded product is really the smell. Rite Aid's product just does NOT get that amazing herbal/Rosemary scent quite right, and it is heavenly. For me, that's totally worth the extra few bucks, and if you order from Amazon, that price difference is far smaller.

Two (enthusiastic) thumbs up from me.

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I was looking for a sulfate free shampoo when I saw this one. I always had a hard time finding one that doesn't dry out my hair. I saw this one and Organix hydrating teatree mint. I end up getting both. I used the Loreal first. With its first use I noticed a complete difference in my hair. (I'm a african american by the way) First off a little goes a long way and I saw that it was thick and covered my hair nicely. Once I rinsed it out my hair was so soft and not striped. I followed up with my staple VO5 conditioner. When my hair dried I could still smell the shampoo which smells awesome. I would definitely recommend this shampoo and as a added bonus to my hair i notice less shedding....alot less.

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L'Oreal -please do not take this product off the market. I absolutely love this product and it has completely transformed my dry, brittle hair into soft, silky, moisturized hair. My hair was damaged -chemically processed and flat ironed daily! Now when I comb my hair, I do not experience any breakage. My hair is super-moisturized and softer than I can describe. I can't stop touching my hair throughout the day because it feels so amazing. I am absolutely shocked that a hair product that I purchased in a grocery store was able to outperform my expensive, high-end salon hair products. I actually stopped using my $25 bottle of designer hair conditioner in favor of this product.

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